United Way of Southern Kentucky Kicks Off Regional Campaign  

United Way of Southern Kentucky kicked off its annual Regional Campaign on Thursday, August 20th with a luncheon for more than 200 attendees at the Knicely West Conference Center located in Bowling Green, KY.  Steve Thurmond, Executive Director for the Franklin-Simpson Chamber of Commerce and Treasurer of United Way of Southern Kentucky, emceed the annual event that serves as the official start to the 2015-16 United Way campaign.

The 2015-16 campaign is the first campaign year in which funds raised will be used to support Community Impact goals in Education, Income, Health, and Safety Net. In Education, the dollars will be used to ensure that children, youth & young adults are prepared to succeed in school and life (cradle to career) with a specific focus on School Readiness and College & Career Readiness. In the area of Income, programs will be funded that help people have the appropriate skills to maintain a living wage employment through Workforce Development. The Health goal that will be funded will provide the opportunity for people to have access to quality, affordable health and crisis intervention services with attention to Access to Affordable Healthcare and Safe Home & Community. In the area of Safety Net, funds raised in this campaign season will be used to ensure that basic needs are met in a timely manner through a coordinated system of resources focusing on Transportation and Access to Basic Needs.

Steve Wallace, President & CEO of United Way of Southern Kentucky, says, “Any time an organization like United Way coordinates the re-investment of significant amounts of community funding back into the community, the overriding hope is that the lives of thousands of people - men, women, and children - will be improved. Since our founding in 1956, United Way of Southern Kentucky has directly seen this benefit to our local communities because of the continued generosity of employees who participate in our annual workplace campaigns.”

During the event, Brad Odil, Vice President of Sales & Station Manager for WBKO and the 2015-16 United Way Regional Campaign Chair, also noted the historical significance of the long-term impact that the dollars raised in this year’s United Way campaign will have today and for generations to come saying, “Now that we have transitioned onto this new pathway of driving long-term social change, the continued support from our trusted employee-based donors and partners will be even more important. We are very thankful to everyone who continues to join with us in making the commitment to LIVE UNITED!!”

Finally, the 2015-16 United Way Campaign Video made its debut as presented by the producers of the video, WBKO, who provided a generous in-kind contribution towards the production. To view the video, visit the United Way of Southern Kentucky website at http://www.uwsk.org/give/campaign-central/campaign-toolkit.html

If you are interested in supporting United Way’s campaign efforts to help make our community stronger, contact the United Way of Southern Kentucky office at 270-843-3205. Every donation makes a difference. For more information about United Way of Southern Kentucky, visit the website at www.liveunitedtoday.com.

United Way of Southern Kentucky (UWSK) is a local, independent, non-profit organization that works to identify and address the issues that matter most, change conditions and improve lives in our community. United Way is focused on the building blocks for good quality of life – Education, Income, Health and Safety Net. Incorporated as a charitable non-profit entity in 1956, UWSK has long served a major role in the community by bringing people together to create opportunities that make a measurable difference in the quality of life for people where they live and work. The mission of United Way of Southern Kentucky is to be the leader in bringing together the resources to build a stronger, more caring community.