United Way of Southern Kentucky Kicks Off Regional Campaign


United Way of Southern Kentucky kicked off its annual Regional Campaign on Thursday, August 21st with a luncheon at the National Corvette Museum located in Bowling Green, KY as emceed by Steve Thurmond, Executive Director for the Franklin-Simpson Chamber of Commerce and United Way of Southern Kentucky Board Member.  

Steve Wallace, President & CEO of United Way of Southern Kentucky, says, “It’s humbling to know that, because of the caring and giving spirit of people from all over southern Kentucky, roughly 1 out of every 5 people living in our communities today receives important health and human services during their time of need. When you think about it, these folks are our friends, our neighbors, our co-workers, and even our own family members. At United Way, we believe that success is measured not in the dollars we raise, but rather in the lives we improve. With our community’s fundraising support this fall, more than 50,000 people in need will begin their journey to building a better quality of life…and that’s truly what it means to LIVE UNITED!”

During the presentation, the 2014-15 United Way Campaign Video made its debut as presented by the producers of the video, Hitcents, who also provided a generous in-kind contribution towards the production. To view the video, visit the United Way of Southern Kentucky website at www.LIVEUNITEDToday.com.

In addition, Nashville’s hit recording group ‘The Farm’ made a special video announcement to inspire the crowd to increase donations in the upcoming campaign season.

During the luncheon, Ron Barbe, United Way of Southern Kentucky Regional Campaign Chair, announced that the 2014-15 United Way Regional Campaign goal has been calculated in a different manner than previous years. Wanting to place an emphasis on what the dollars raised in this year’s campaign will be doing in our community, United Way announced a Regional Campaign goal of funding 57,818 services to those in need across the BRADD region. This goal represents a 3,426 increase in the number of services over last year’s total, and represents the total of number services that will be provided throughout Allen, Barren, Butler, Edmonson, Hart, Logan, Metcalfe, Monroe, Simpson, and Warren Counties.

In total, 54,392 services were provided last year to people in need across Southern Kentucky through the generosity of many Southern Kentucky residents. These services included providing food to the hungry, safe shelter for victims of domestic violence and their children, quality child care, after school and summer programs for at-risk youth, early diagnosis & treatment for developmental delays in children, and support for nursing home residents.

If you are interested in supporting United Way’s campaign efforts to help make our community stronger, contact the United Way of Southern Kentucky office at 270-843-3205. Every donation makes a difference. For more information about United Way of Southern Kentucky, visit the website at www.liveunitedtoday.com.