EYECONIC.TV partners with UNITED WAY to promote 2-1-1 services



Kevin Middleton (502) 589-6897

EYECONIC.TV partners with UNITED WAY to promote 2-1-1 services

2-1-1 information and referral services spotlighted in promotional message at payday lending locations across seven states


Louisville, Ky. (November 4, 2016) – Individuals and families who use payday lending services in fifty locations across seven states are seeing a message of help and hope, thanks to United Way 2-1-1, Eyeconic.TV and their Digital Screen Technology program. 


United Way 2-1-1 information and referral services are getting a promotional boost through targeted ads on a “digital signage program” at Cash Advance Network locations in Kentucky, Illinois, Indiana, Missouri, Mississippi, Ohio and Tennessee.


The program kicked off on September 30, 2016 with a 15-second spot across fifty current locations, valued at $5,000 for each month of promotion.  The message, available to view online at http://www.eyeconic.tv/philanthropy/, highlights available health and human service referral information commonly requested through 2-1-1 contact centers, such as utility assistance, shelter, senior services, job training, food, disaster relief, counseling and child care.  The spot repeats in a 24-ad rotation throughout each business day.


“By promoting 2-1-1 at these locations, Eyeconic is helping United Way reach a population that, in many cases, needs additional assistance to reach self-sufficiency,” said Kevin Middleton, President for United Way of Kentucky.  “By going online or dialing 2-1-1, families are provided with a fast, confidential referral to local non-profit, health and human service agencies.  United Way’s 2-1-1 specialists are trained to provide the help families need, when they need it.”


The promotional ad will continue into 2017, when the partnership agreement could potentially expand from fifty screens to more than 1,100 nationwide. 



About United Way 2-1-1 Information and Referral Services

Whether in times of natural disaster or personal crisis, 2-1-1 is committed to being the first, most essential resource to anyone who needs help.  2-1-1 can be accessed by phone or computer. A toll-free call to 2-1-1 connects you to a community resource specialist in your area who can put you in touch with local organizations that provide critical services that can improve—and save—lives.  United Way serves as a pillar of support for 2-1-1.  United Way envisions a world where all individuals and families achieve their human potential through education, income stability, and healthy lives, and 2-1-1 provides the connection to local, on-the-ground services that help achieve that goal.  http://www.211.org


About Eyeconic.TV

Eyeconic.TV produces a variety of high end digital media, signs, menus, directories, kiosks, and networks for companies large and small across the globe since 2010. They are a world leader in providing fully managed digital engagement solutions. Their professional design team is comprised of industry experts who create amazing customized content and consistent branding that captivates attention and activates viewers. http://www.eyeconic.tv/


About United Way of Kentucky

Since 1984, United Way of Kentucky has been serving individuals, families and communities by assisting local United Ways in the Commonwealth to improve the education, income and health of all Kentuckians.  It is currently supported by 22 local United Ways which help to build stronger, healthier, and safer communities across 88 counties.  United Way of Kentucky is a 501(c)(3) health and human service organization governed by a statewide volunteer board of directors.  http://www.uwky.org