Fruit of the Loom Golf Tournament Raises More Than $52K for UWSK

02-Oct-2014

BOWLING GREEN, KY., Oct. 1, 2014– Fruit of the Loom, Inc., hosted its 15th annual charity golf tournament Sept. 20 at Crosswinds Golf Course in Bowling Green, KY. More than 120 Fruit of the Loom, Inc., vendors and employees participated in the event, which raised more than $52,000 for United Way of Southern Kentucky’s Imagination Library Program to provide books for local children.

United Way’s Imagination Library Program puts books in the hands of local children to assist in fostering a love for reading and therefore better preparing children for Kindergarten. All children from newborn to age five are eligible to register into the program in the county in which it is offered. Once registered, each child will receive one age-appropriate book mailed directly to their home each month until the age of 5.

“Fruit of the Loom is committed to supporting the communities in which our associates live and work,” said Rick Medlin, President and CEO, Fruit of the Loom, Inc. “The literacy programs the Imagination Library provides in our community and in other areas is vitally important to building a better future, and we are proud to be associated with such a meaningful cause.”

The Imagination Library encourages early reading, which is essential for language and cognitive development in young children. Research shows access to age-appropriate reading materials in low-income households is severely insufficient. Six out of the eight counties targeted through United Way’s Imagination Library program have a higher percentage of families living at or below the poverty line than the Kentucky state average of 13.9 percent. According to national data, 75 percent of children who are reading below grade level in third grade will remain behind in high school. In addition, children from low-income families are three times more likely to have dropped out of school or be unemployed by the ages of 16-19 because of the educational barriers they encounter. By giving children from all socioeconomic backgrounds the opportunity to develop necessary early learning skills, they are getting a boost towards lifelong education success.
“Helping children be better prepared for the future starts with education, and at the core of education is the ability to read,” said Steve Wallace, President & CEO of United Way of Southern Kentucky. “Great partners like Fruit of the Loom understand this connection and are always striving to bridge the education gaps in our community. I am extremely proud of our continued partnership with Fruit of the Loom and for their ongoing support of United Way programs."
For more information on how you can make the choice to LIVE UNITED through giving, advocating and volunteering, log on to the United Way of Southern Kentucky website at www.liveunitedtoday.com.

About Fruit of the Loom, Inc.
Fruit of the Loom, Inc., is a global pioneer, specializing in the design, manufacture, and marketing of a number of iconic family apparel, athletic apparel, and sporting equipment brands including Vanity Fair®, Fruit of the Loom®, Spalding® and Russell Athletic®. Each and every one of our brands practices the relentless pursuit of better, by striving to create innovative apparel and equipment that fits well, feels great and helps make amazing things possible. Fruit of the Loom, Inc., actively seeks ways to be best-in-class in social and environmental responsibility in the communities it serves around the world. Fruit of the Loom, Inc., is a wholly owned subsidiary of Berkshire Hathaway. For more information, visit fotlinc.com.

About United Way of Southern Kentucky
United Way of Southern Kentucky (UWSK) is a local, independent, non-profit organization that works to identify and address the issues that matter most, change conditions and improve lives in our community. United Way is focused on critical issues including poverty, literacy, personal abuse, substance abuse, youth development, senior services, and physical and developmental disabilities. Incorporated as a charitable non-profit entity in 1956, UWSK has long served a major role in the community by bringing people together to create opportunities that make a measurable difference in the quality of life for people where they live and work. The mission of United Way of Southern Kentucky is to be the leader in bringing together the resources to build a stronger, more caring community.