LIVE UNITED Award
The LIVE United Award is given to the organization (not individual) that exemplifies United Way’s core of Give, Advocate and Volunteer goals throughout the year.
The following lists the goals and strategies for each area that will help your organization to be a LIVE United organization in the three areas of Give, Advocate and Volunteer.
Overall Strategy: Develop a United Way team within your company to plan events and activities that meets each month within your organization. Ensure each person has the full support of their supervisor so their volunteering does not become a burden on the supervisor or the team member.
GIVE:
Goal: Must have an increase in combined corporate and employee giving so the most critical and serious issues impacting our communities are met.
Strategy Suggestions:
- Develop and maintain an active campaign team representing numerous, if not all, departments within your company.
- Recruit an employee coordinator that is an opinion leader within your organization.
- Have strong top management support.
- Hold education campaign meetings with all employees and give each employee the opportunity to make a donation to United Way (do not apply pressure or force). With education comes the desire to support United Way financially.
- Conduct a Leadership Giving program with those who have the ability to donate at least $20 a week.
- Conduct special events (chili suppers, soup day, pancake breakfast, dunking booth) throughout the year that raises awareness of United Way and donate the money earned to United Way.
- Percent participation should be at least 50%.
- Per capita giving should be in the top 1/3 of all of the United Way Southern Kentucky’s supporting companies.
ADVOCATE:
Goal: Educate and communicate the goals, objectives and results of UW throughout your company on a year-round basis ensuring everyone has a full understanding of the accomplishments and outcomes of their investment.
Strategy Suggestions:
- Forward UW E-news letters to team members.
- Duplicate UW stories and information from the E-News letter into your company news letter.
- Include United Way logo in your purchased print advertisement*.
- Include tag line “LIVE United….support United Way” in your video commercials*.
- Place “LIVE United…support United Way www.uwsk.org” or the United Way logo in your company email signature*.
- Conduct LIVE United day with your company and encourage and allow everyone to wear the LIVE United T-Shirt.
- Employees tour United Way funded programs. Suggest take half UW Supporters and half non-supporters.
[*must receive brand compliance guidelines and approval from the Director of Marketing & Communications, Mandy Hicks at
mhicks@uwsk.org, prior to developing print or video advertisement. We have strict guidelines as to who can and can not use our brand and they must be followed at all times.]
VOLUNTEER:
Goal: To get a large percentage of your team members to volunteer with United Way in any and all of the following areas:
{Participation is calculated by number of people involved compared to overall number employed.}
Volunteer Committee – January - December
Invest in Success – year round time flexible
Feed the Need – February
Campaign Volunteer – year round time flexible
Allocations – February through May
Day of Caring – July
LIVE United PR Campaign – July/Aug./ Sept.
Volunteer with one or more of the United Way partner programs to help them achieve their goals and objectives.
Strategy Suggestions:
Appoint a committee to oversee the involvement of your company in these areas. Ensure they have the flexibility and support of their supervisors.
Don’t forget to document you activities! Feel free to contact the media to get then to cover the story.