BENEFITS OF CORPORATE PHILANTHROPY LEADERSHIP:
Many studies show that corporate charitable giving helps improve a company's bottom line. According to data from the 1999 Cone/Roper Cause Trends Report:
- 76% of consumers indicate they would switch brands or retailers to one associated with a good cause, when price and quality are equal
- 87% of employees at companies with philanthropic programs feel a stronger sense of loyalty to their employer
External benefits of corporate giving:
- Improved customer loyalty
- Enhanced reputation and standing in the community
- Increased positive name recognition and brand awareness
- New and enhanced relationships with key community leaders and officials
- Beneficial business-to-business relationships with nonprofits
- A reservoir of goodwill within the community
- Healthier, more livable and economically stronger communities
Internal benefits of corporate giving:
- Competitive advantage in attracting and retaining employees
- Leadership and development opportunities for employees
- Exposure of senior staff to new ideas, points of view and important social movements
- Improved internal communication and common purpose
INTANGIBLE BENEFITS
- Create brand preference and demonstrate corporate social responsibility
- Working to make our region a better place for everyone
- Ensuring services are available to your team members when needed
- You are reaching out a hand to one which influences the condition of all